Kewal Ahuja SGF: Insights into Franchise Operations and Investor Experiences
Kewal Ahuja , founder of SGF (Spice Grill Flame), launched the vegetarian quick-service restaurant (QSR) chain in India with ambitions of rapid expansion and consistent returns for investors. SGF initially positioned itself as a professionally managed, low-risk franchise model. Over time, however, operational challenges, financial management issues, and unresolved investor concerns have affected the brand’s performance. Despite these challenges, Kewal Ahuja remains a central figure in navigating the company’s trajectory. Kewal Ahuja The Early Growth of SGF SGF operated under a Franchise Owned, Company Operated (FOCO) model, where franchisees owned outlets but SGF managed day-to-day operations. This model offered: · Guaranteed monthly returns · Comprehensive brand support · A structured, low-risk investment approach During its init...